By James Burrell, II, Managing Attorney at Burrell Law, P.C.
TL;DR Smart people fall for scams not despite their intelligence, but because scammers exploit the universal human tendency to believe we’re right. The message that feels most “correct” may be the most dangerous. Staying safe means sometimes listening to evidence that may not align with our beliefs prior to making a decision.
Fraudsters don’t succeed by finding gullible people—they succeed by weaponizing victims’ own beliefs against them through confirmation bias. Recent psychology research from sources including PubMed, Frontiers in Psychology, and neuroscience studies reveals that scammers deliberately identify what targets already believe (about investments, relationships, authority, etc.) and craft narratives that confirm rather than challenge those beliefs.4 This exploits a fundamental feature of human cognition: we naturally seek information that proves we’re right and ignore information that proves we’re wrong.5
The research shows three key findings: First, even financially literate and highly educated individuals fall victim to fraud when their confirmation bias is targeted—intelligence offers no protection.1 Second, scammers create high-pressure, emotionally charged situations that trigger fast, intuitive thinking (System 1) rather than careful analysis (System 2), allowing confirmation bias to operate unchecked.2 Third, brain imaging studies confirm that when people encounter information matching their beliefs, neural regions amplifying desirable messages activate while error-detection regions quiet down—literally working against rational evaluation.3
Protection requires more than awareness.6 Individuals must actively question information that confirms existing beliefs (especially in high-stakes decisions), impose mandatory waiting periods before significant commitments, and seek third-party review from those with different perspectives. Legal practitioners must reframe fraud victims not as foolish or gullible, but as casualties of sophisticated psychological warfare.7 Understanding confirmation bias as a primary fraud vector—not a minor contributing factor—is essential for effective victim representation, litigation strategy, and advocacy for regulatory reforms that disrupt these exploitative tactics.8
Key Statistics from Research:
- Studies show that bias-induced gullibility fully explains why financially literate people still fall for investment scams
- Training that increases awareness of confirmation bias reduces susceptibility to misinformation and improves ability to discern truth
- Fraudsters deliberately construct scenarios to prevent careful thinking—creating urgency, emotional arousal, and false authority
- Brain scans reveal that desirability bias and identity bias are neurologically distinct, but both predict vulnerability to fraud
- The most effective frauds target individuals based on personal beliefs, not demographic characteristics9
Practical Takeaway:
When information perfectly aligns with what you already believe—especially if it involves money, relationships, or urgent action—that’s precisely when you should be most skeptical, not least. At Burrell Law, P.C., we seek to give you the tools to help you protect yourself against scammers. Feel free to follow us on Substack or Bluesky for more!
Footnotes:
- Zhang, X., Fan, W., Li, Y., & Zhang, Y. (2023). The role of social-psychological factors of victimity on victimization of online fraud in China. Frontiers in Psychology, 13:1044886. (Fraudsters rely on cognitive biases or errors brought by negative life events to their victims to execute attacks and produce automatic emotional responses.) ↩︎
- Piksa, M., Noworyta, K., Gundersen, A., Kunst, J., Morzy, M., Piasecki, J., & Rygula, R. (2024). The impact of confirmation bias awareness on mitigating susceptibility to misinformation. Frontiers in Public Health, 12:1414864. doi: 10.3389/fpubh.2024.1414864. PubMed | PMC (Confirmation bias, characterized by the tendency to favor information that aligns with pre-existing beliefs or attitudes, can exacerbate the spread of false narratives.) ↩︎
- Mohammed, S. A., Latiff, L. A., Ahmad, N., & Muharam, F. M. (2025). Investment scams: The effect of bias-induced gullibility on victimization propensity. Crime, Law and Social Change. doi: 10.1007/s10611-024-10187-1 (Bias-induced gullibility fully mediates the relationship between financial literacy and victimization propensity, explaining why individuals fall victim to financial scams even among those who are financially literate.) ↩︎
- Xu, F., Liu, A., & Li, X. (2025). Victimization mechanisms and countermeasures in telecom network fraud: A dual-system theoretical perspective. Frontiers in Psychology, 16:1637935. PDF (Fraudsters deliberately construct high-pressure, ambiguous, and urgent scenarios to elicit fast, low-reflection thinking, thereby undermining traditional risk assessment mechanisms; under urgent conditions, individuals may neglect logical inconsistencies due to time pressure, heightened emotional arousal, or overabundance of trust.) ↩︎
- Kim, J. Y., Park, H. Y., & Park, S. J. (2024). Tracking politically motivated reasoning in the brain: The role of mentalizing, value-encoding, and error detection networks. Social Cognitive and Affective Neuroscience, 19(1). (Brain regions implicated in encoding value, error detection, and mentalizing track the degree of desirability bias, with both desirability bias and identity bias predicting susceptibility to motivated reasoning.) ↩︎
- Piksa, M., Noworyta, K., Gundersen, A., Kunst, J., Morzy, M., Piasecki, J., & Rygula, R. (2024). The impact of confirmation bias awareness on mitigating susceptibility to misinformation. Frontiers in Public Health, 12:1414864. doi: 10.3389/fpubh.2024.1414864. PubMed | PMC (Participants exposed to interventions aimed at inducing awareness of confirmation bias demonstrated reduced susceptibility to misinformation and increased ability to discern veracity; however, training on non-expert individuals often emphasizes awareness, but awareness of security cues does not always translate into secure behaviors.) ↩︎
- Koning, L., Junger, M., & Veldkamp, B. (2024). Risk factors for fraud victimization: The role of socio-demographics, personality, mental, general, and cognitive health, activities, and fraud knowledge. Journal of Police and Criminal Psychology. (Victims exhibit lower levels of cognitive ability and certain personality traits compared to non-victims, but these differences are often situational rather than permanent.) ↩︎
- Xu, F., Liu, A., & Li, X. (2025). Victimization mechanisms and countermeasures in telecom network fraud: A dual-system theoretical perspective. Frontiers in Psychology, 16:1637935. PDF (The proposed framework holds practical implications for fraud prevention and intervention, as it can inform the development of cognitive training programs designed to enhance conflict detection and executive control functions.) ↩︎
- Krämer, G. A. (2020). Cybercriminal exploitation of cognitive biases: A brain capital perspective. Psychiatric Times. (The most effective cybercrime does not target groups based on dispositional factors—it targets individuals based on personal factors.) ↩︎